Value-Based Health Care

For centuries, health care stories have centered on heroic providers saving lives and restoring health. In the meantime, the industry transformed around people-centered strategies designed to improve outcomes, reduce costs, and empower patients to stay healthy longer and get healthy faster.

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Health care is changing. Its storytelling needs to change too.

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New West Communications specializes in strategic stories that focus on the consumers and patients our clients serve and the innovative and exciting ways that service takes shape. We use a full spectrum of tactics and technology to target the constituents, influencers, and leaders who help drive public-sector and private-sector decision-making. 

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Most importantly, we empower audiences by showing them — in visceral, non-technical ways — how health care innovations improve their health while reducing costs. 

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Our principals have wide and deep experience in health care politics and policymaking, as well as academic medicine. We believe effective storytelling, strategy, and tactical execution can be every bit as impactful as new devices, drugs, and systems.